Brainstorming with Mensans - Naming Project


Help us Brainstorm Online
to Name a New Ready to Drink Coffee
We're Looking for Bilingual Italian Writers,
Copywriters and Creative Writers

Dear Mensa Members,

We have been asked by a new client, a leading Italian company, to create the name for a new premium ready to drink espresso brand, which is being launched globally. This should be a fun and interesting challenge!

Participants must submit 30 names in response to the detailed Challenge and Naming Brief. The payment for this project will be $100.

Qualified Online Ideation Participants for this Project:

Bilingual Italian/English, with a strong working knowledge of the Italian language

Current in colloquialisms and conversational Italian

Understand modern Italian culture, people, food, art and imagery
We're also looking for a few multilingual writers - Italian/English/French or Italian/English/German
Creative writers - enjoy writing, may have written professionally, with a large vocabulary which is both contemporary and steeped in Italian heritage
Attuned to a younger audience's wants, desires and aspirations
Not work for direct competitors of illy
Please reply to with a few lines about your relevant creative background, to tell us why you may be qualified for this collaborative ideation project. Please let us know of your interest by Sunday, February 10 at 5:00 PM EST (GMT -5 hours).

Participants will sign a Non-Disclosure Agreement, and the project will begin on Tuesday, February 12.

Thank you for your interest in Mensa Process.


David Wynett
Managing Director
Mensa Process

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